It's no secret that keyword research is the most important part of any SEO campaign. Keywords determine your content, your competition, even your customers. But how can you find high volume, profitable keywords that your competition doesn't know about without needing weeks of research or expensive keyword research software? I'm Brian Dean, the founder of Backlinko, the place where marketers turn for higher rankings and more traffic, and in this publication, I'm going to show you 5 of my all-time favorite keyword research strategies for finding underground keyword opportunities that your competition doesn't know about. Keep watching. It turns out that most people go about keyword research the complete wrong way. What am I talking about? Well, when most people start off their keyword research process, they fire up the good 'ole Google keyword planner. But, believe it or not, the Google keyword planner is one of the last places you want to look for awesome keyword ideas for your business. And the reason I say that is because there's two huge problems with the Google keyword planner. The first one is that it tends to give you very close variations of the keyword that you put into it. So, for example, if you put the keyword 'weight loss' into the planner, it spits out really close variation like 'weight loss tips' and 'weight loss strategies'.
It doesn´t give you intelligent related keywords like 'nutrition' or 'exercise' or things like that. The other problem is that it tends to give the same exact keywords to everybody, including your competition. So in order to find keywords that are profitable and your competition doesn't know about, you need to step outside of the Google keyword planner and use one of the five strategies that I'm going to outline for you in this publication. So let's start off with one of my all-time favorite keyword research goldmines, forums. Now, I'll admit forums are a little bit old school, but where else can you find a place where your target audience hangs out and has discussions 24/7? So in order to use forums you want to head over to a forum and look at threads that people have started. And usually when someone starts a thread in a forum, it means that they don't know the answer to the question, or they're having a problem that they can't find a solution to online. And these are the same types of words and phrases that they use when they head over to Google and use Google search. So they're great keywords for you to put into the Google keyword planner to drill down specifics like monthly search volume and cost-per-click. So next up we have Wikipedia, one of the most underutilized keyword research resources online. Where else can you find topics that are curated by thousands of experts and organized into neat little categories. To use Wikipedia for keyword research, just head over to Wikipedia and enter a broad keyword related to your name.
So for example, let's say that you're a personal trainer, head over to Wikipedia and put in a broad keyword like 'fitness'. And then when you look at that Wikipedia entry, take a look at the contents on that page. Each of the contents are basically see keywords that you can put into the Google keyword planner to see the search volume and also to generate new keyword ideas. So the next strategy is a little bit weird, it's a way to use Google to find keyword ideas without using the Google keyword planner. So there's this little area at the bottom of Google search results that you may not have even noticed, and it's one of the best places to find new keyword ideas.
It's called "searches related to". And "searches related to" is basically Google's way of showing you thematically-related keywords to the keyword that you put in. So to use "searches related to", just enter a keyword related to your name- again, if you're a personal trainer you could put something like 'fitness', scroll down to the bottom of the page and look at searches related to. A lot of times, these are keywords that the Google keyword planner will never show you. And sometimes they're close variations to the keyword put in there, but a lot of times, they're more like keywords that are related but are something that's a little but tangentially related, so it's something that the Google keyword planner would never ever show you. Believe it or not, Amazon is one of my all-time favorite keyword research websites. So you're probably wondering how do you use Amazon for keyword research. Well, just head over to Amazon, enter a keyword in the book section, and find a popular book in your niche. Then click on "look inside". And this will show you the table of contents of that book. It's basically each chapter within the table of contents are great keyword ideas in and of themselves, and they're also great SEO keywords that you can put into the Google keyword planner to find some close variations.
So the four strategies that I've shown you so far are great, but I think you'll agree that I've saved the best for last. Last up, we have the holy grail of keyword research, Quora.com. Now if you're not familiar with it, Quora.com is basically like Yahoo Answers except the answers are actually useful. And another feature it has that's really nice is that when you search for a keyword in Quora, it shows you the most popular questions. Which basically means things that people are interested in; in other words, keywords that people search for in Google. So just head over to Quora.com and put in a keyword related to your niche, and you can find questions and answers. So you actually want to look at the questions, find keywords that come up again and again, put those into the Google keyword planner, and you can also read the threads themselves to see if there are any followup questions, which are also potentially really great keyword ideas. Are you looking for more insanely practical SEO guides just like this one? Then subscribe to my YouTube channel right now. Or better yet, head over to Backlinko.com and sign up for the newsletter where I share my very best marketing