- Hey, in this publication I'm going to show you how I increased my organic search traffic by 21% without creating any new content. I'm Nathan Gotch, the founder of Gotch SEO which is where entrepreneurs and marketers come to learn how to get more free traffic from search engines. Now, let me show you how I generated 3,000 more website visitors in only 30 days. Now, let's be honest for a second. 21% growth may not seem like much but this growth was for a page that was already performing well in Google.
You may or may know not but Gotch SEO ranks for the ultra competitive head keyword backlinks and countless other variations of that primary phrase. Now, I'll probably create a separate publication on how I ranked for backlinks. But for now, let me explain how I was able to drive even more organic search traffic to this page that was already doing really well. So, the first thing I did was think about how to restructure this blog post. And I.
haven't changed this post at all since it began ranking a few years ago.
So, I knew there was plenty of new value that I could add. Plus I knew I wasn't targeting every keyword I could on the page. So, the one thing I love to do to make pages deeper and try to capture more long tail traffic is to use Answer the Public. So, I just searched backlinks Answer the Public and began to make a big, unvetted list of ideas.
I then narrowed this list down to only the most relevant keywords and ideas. Then I searched my old blog posts to see how many times these phrases were mentioned. And in many cases, they weren't mentioned at all.
So, then I had to decide how to inject these ideas into the asset itself. And some ideas were perfect for new sections such as when to build backlinks or harmful backlinks to avoid. And on the other hand some micro variations such as inbound link or external link don't need separate sections and can be naturally added to the content.
And lastly, many of the ideas I found such as backlinks decreasing or are backlinks important are perfect for an FAQ section because they don't require a super long answer. And then from there I just began moving sections and writing new copy for the new topics or sections and also to reflect changes in my thought about backlinks. After I restructured the post then I had to figure out how I was going to consolidate another blog post into this already massive guide.
And the blog post was about my link opportunity prioritization method called The Relevancy Pyramid. Now, this post already had a good amount of blog comments and traffic but I felt it was too thin of a topic to be a stand alone post. So, I decided to consolidate it into this guide.
All I did was add this blog post to my backlink quality indicator section because it was a perfect fit. And from there all I had to do was edit the copy to make it flow, redirect the original article to my backlinks guide and most importantly, transfer all the blog comments from the original post using the copy move comments plugin for WordPress. Now, this small amount of work added nearly 1,000 new words to this page which has definitely helped with its growth.
In fact, I call that little process I just outlined The Cake Technique. And this is a strategy I go into great depth within Gotch SEO Academy. But in short, it's the process of consolidating pages that are targeting very closely related keywords into a single mother asset.
And it works extremely well when executed correctly. Now, the last big content change I made was I took all the ideas gathered from Answer the Public and I created a big FAQ section that tackles some of these common questions about backlinks. Then the last big change I made to the guide was upgrading and updating the graphics.
Now, unique and high quality graphics likely doesn't have a direct ranking impact but it has a slew of other benefits such as upgrading your brand's perception and it likely makes your page more trustworthy which will likely improve your user engagement for your content. I also added one more publication to the asset which I love doing because it increases dwell time and user engagement on the page which is a big SEO ranking factor. Now, after all these changes were completed I changed the publish date and just waited to see the impact.
And within only 30 days the organic search traffic increased by 21% which equated to an additional 3,000 visitors or page views. Now, I know this will continue to grow over time as the page builds more authority. So, just to recap, if you wanna emulate what I did.
Number one, use Answer the Public to find new topic and content ideas. Number two, brainstorm how to restructure your content to incorporate these ideas in a natural way. Number three, edit and upgrade your copy to reflect changes in opinion and the industry.
Number four, identify relevant assets that are candidates for consolidation using The Cake Technique. Number five, upgrade your graphics and add publication. And number six, change your publish date and promote your newly improved asset.
Now, the biggest take away I hope you'll get from this is that there's a much better ROI and return on time trying to improve existing successful assets as opposed to creating new assets which takes a ton of time, effort and resources to rank. So, that's it for today. Thank yo so much for watching.
And if you got a lot of value out of this little SEO case study, please let me know by sharing or liking it. And leave a comment if you have any questions whatsoever because I respond to every single one. And one last thing before I sign off.
I wanted to let you know that Gotch SEO Academy, my extensive SEO training program with over 500 students will be opening for enrollment really soon. So, make sure you join the wait list to get notified when it opens 'cause you'll get the best deal if you're on this list. So, I'll leave a link in the comments section below where you can sign up.
And, once again, thank you so much for watching. And I'll see you soon.