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What is SEO?

The SEO (Search Engine Optimization) is a set of techniques to optimize the natural positioning of a website in the search engines that must be applied following an orderly process so that it appears in the first positions.

It is important that your website loads fast, looks good on mobile phones and contains original content frequently to improve organic positioning in the medium term.

All this helps to improve the positioning of a website in the search engines has no immediate effect but in the medium term during the time estimated by Google that SEO actions take time to reflect in searches.

Popular SEO techniques

  • Creation of URL or friendly links to search engines.
  • Creation of attributes title and alt to the images to be indexed with the desired keywords.
  • Inclusion of keywords in the H1 and H2
  • Inclusion of description and title tags to describe each page of the website.
  • Inclusion of a web map in HTML and in the sitemap.xml format to send the search engines to correctly index the pages of your website.
  • Include a robots.txt file
  • to tell the Googlebot which content should be crawled and which should not
  • Avoid the use of items that can not be indexed correctly by search engines.
  • Keyword optimisation.

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