Today you're gonna learn exactly how to get more views on your YouTube publications step-by-step. I should point something out, right off the bat. This publication is meant for advanced YouTubers so I'm not gonna repeat the same tips you've heard a hundred times already. Like share your publications on social media. Instead, you're gonna learn advanced strategies that work fast. In fact, I use the same exact process from this publication to quickly grow my views from almost zero to over a hundred thousand views per month. I'm Brian Dean, the founder of Backlinko. If you want to get lots of views on every publication that you publish, make sure to watch the rest of this publication. Nothing's more frustrating than creating a great publication, putting it up on YouTube and getting no views.
Trust me, I can relate. When I first started on YouTube, my publications struggled to get any views. Refresh, refresh, refresh. Still no views? But I stuck with it. Over the years, I developed a process for getting views that actually worked. This step-by-step process helped me grow my views, subscribers, and traffic in record time. Now it's time for me to share this process with you and show you exactly how to get lots of views on your YouTube publications. Let's kick things off with step number one, get more audience interaction. Does YouTube pay attention to how many people interact with your publication? According to YouTube, definitely. In fact, they state that, "Videos are ranked based on a variety of factors "including how well the title description and publication content "match the viewers query. "Beyond that, we look at which publications "have driven the most engagement.
In other words, YouTube promotes publications that people engage with. So, if you can get more likes, comments, and subscribes, YouTube will show your publication to more people. The data backs this up. According to a YouTube ranking factor study I did last year, audience interaction signals turned out to be a huge YouTube ranking signal.
In fact, we found that audience interaction signals like comments, likes, and subscribes all correlated with higher rankings in YouTube. Okay, so how do you actually get more audience interaction signals? Here are two strategies that work great. First, give your viewers a multiple choice question at the end of your publication. Why? People love giving their opinion. But they hate thinking. So, instead of asking your viewers to share their thoughts, give them an easy multiple choice question. For example, in this publication, I outline a bunch of different SEO strategies. And at the end of the publication, I asked my viewers, which of two specific strategies from the publication they're gonna try first. Second, reply to every single comment that you get. When someone see that you actively engage with your audience, they're more likely to leave a comment.
And more comments equals more views. Also, according you YouTube, quote, "If your viewers love what they see "and have positive interactions, "they're more likely to share your publications "and recommend them." That means even more views. For example, you can see that I reply to all of my comments in the first week after one of my publications goes live. Now, it's time for our second step. Promote your publications on Quora and other online communities. Forums, Quora, Reddit, and other online communities are awesome places to get more views on your YouTube publications. Here's the exact process.
First, search for a question that your publication could help answer. For example, a while back, I help published this publication about link building. So, I searched in Quora for keywords like SEO and link building. I came across this question. I knew that just linking to my publication as an answer would be spamming. So, I wrote out a helpful response that could stand on its own. Then, I embedded my publication at the end of my response in case people wanted to see more details. That's all there is to it.
Now, it's time for our third step for getting more views on YouTube. Optimize for session time, which is a little known metric that might be YouTube's number one ranking factor right now. You probably already heard about audience retention which is the percentage of your publication people watch. You may have also read about total watch time, which is the total amount of minutes that people have spent watching your publication over it's lifespan. Both of these are important YouTube ranking factors. That said, there's one huge metric that not as many people talk about, session time. Session time is the total amount of time that someone spends on YouTube after they start watching your publication. For example, let's say that you just published a publication about the paleo diet and someone watches your publication all the way through.
That's great, this will boost your audience retention and total watch time. But here's where things get interesting. YouTube also pays very close attention to what the user does next. If they click away from YouTube or close their browser, that's bad. But if that person watches another one of your publications, that'll increase your session watch time. Because your publication is keeping people on YouTube, they'll thank you by ranking your publication in the search results and have you show up in the suggested publication sidebar. In fact, YouTube has said on the record that, "The algorithm for suggesting publications "included prioritizing publications that lead "to a longer overall viewing session." The question is, how you do you increase your session time? Playlists.
Playlists are awesome. Whenever someone watches a publication that's on a playlist, it'll automatically play the other publications on that playlist, boosting your session time automatically. And from my own testing, I've noticed that creating playlists has significantly increased my session time which has dramatically boosted the views for all the publications on my channel. So, I recommend creating a few different playlists that each have four to five publications. Then, put these playlists on your channel page. As a quick pro tip, I recommend using benefit-rich playlist titles. That way, more people actually click on and watch your playlists. For example, I used to name my playlists whatever came into my head.
That led to boring playlist titles like Link Building Strategies and White Hate SEO. Today, I give my playlists a compelling name that will encourage people to click. And if you check out my channel page, you'll notice that I now use playlist titles like How to Get Higher Google Rankings and Advanced SEO Strategies and Case Studies. With that, let's get into step number four, which is to optimize your publications around publication keywords. You might've noticed that YouTube publications are dominating Google search results. In fact, over half of all Google results contain one publication, most of which are YouTube publications. If you optimize your publication around keywords that already have publications on the first page of Google, you can get more views. I call keywords that have publication results in Google, publication keywords.
Not the most creative name, but it gets the job done. You see, many Google search results only link to web pages. But, publication keyword results reserve a section of the page specifically for YouTube publications. These are the type of keywords that tend to be publication keywords. Why is this so important? Well, let's say you wanted to create a publication around the keyword YouTube marketing. When you search for that keyword in Google, you don't see any publication results. Even if you create the best publication about YouTube marketing ever made, it's not gonna rank in Google. So, how do you find publication keywords? It's easy, just search for your keyword in Google.
If you see at least one YouTube publication in the search results, you just found a publication keyword. And give yourself a high-five. With that, it's time for step number five. Optimize your channel using the PAS method. When I first started out on YouTube, I didn't put a lot of thought into optimizing my channel page. Instead, I focused a 100% on each publication that I published. I thought to myself, "My channel doesn't matter "as long as my publications are optimized, I'm all set." As it turns out, I was wrong.
The more I studied successful channels, the more I realized that they put a lot of effort into optimizing their channel to maximize views and subscribers. Sure enough, when I finally optimized my channel, my views and subscribers significantly increased. For example, my old channel had an ugly header that cost me about five bucks. Even worse, my publications were listed in random order. There wasn't any rhyme or reason for how my channel was set up or structured. Today, my channel is professional and appealing. It's also keyword optimized for terms that my target audience searches for. More on that later.
With that, it's time for me to show you how I optimize my channel using the PAS method. The P-A-S in PAS method stands for Playlists, About, Subscribers. First up, we have playlists. We already talked about playlists and how they can help you improve your session watch time. So, now that you have some playlists set up, it's time to add them prominently to your channel page. That way, when someone clicks over from one of your publications to your channel, you'll have a bunch of awesome playlists for them to watch. For example, you can see that my channel has three playlists strategically placed on my channel page. Next, it's time to optimize your pages about section.
So, why is your channel's about section so important? First, your about section helps YouTube understand what your channel is all about. Just like with the publication description and publication tags. So, it could help your publication SEO. Also, a well optimized channel can rank in YouTube for popular keywords. To optimize your about section, just include keywords that you want your publications to rank for without keyword stuffing. For example, you can see that my about section content sounds nice and natural. But, I also make sure to sprinkle in keywords that I want my publications to rank for. Finally, it's time to optimize your channel to get more subscribers.
Imagine that you just watched a great publication. But, when you go to that publication's channel page, it looks like this. How likely would you be to watch more of their publications? Or subscribe to their channel? Not very. On the other hand, let's say their channel looked like this. You'd be much more likely to subscribe, right? Of course, this channel is about Star Wars which makes it automatically awesome, but you get what I mean. Fortunately, it's not hard to create a nice looking channel. All you need, is a channel icon, a professional channel art banner, and a trailer that briefly tells people why they should subscribe to your channel. Let's dive right into step number six.
Promote your high-retention publications as a card. Sometimes you have a publication on you channel that has the potential to be huge. It just needs a little push. Here's how to give it that little push. First, log into your YouTube analytics and click on audience retention. Then, look at the average view duration column. This is the average amount of time that each person spends watching your publication. If you can get more views on a publication, that already has a high view duration, that publication will rack up lots and lots of watch time.
Which means YouTube will promote the heck out of it. The best way to send more people to that publication, feature that publication as a card on one of your other publications. To do that, just head over to a few of your most popular publications and add a card that links to the publication you want to promote. For example, this publication from my channel has an average view duration of five minutes 22 seconds. I haven't done much to promote this publication and that's probably why it doesn't have that many views. So, I added a card from some of my most popular publications to that publication. That way, my publication will rack up more total watch time and get promoted across YouTube's platform. As a pro tip, you can also feature the same publication on your channel page.
Just set that publication to appear at the top of your channel page and, bada-bing-bada-boom, more people will see that publication. Let's move right along to step seven, the Facebook preview. This is a little hack that I recently discovered and it works great. So, you already know that you should promote your publication on social media sites like Twitter and Facebook. But if you just link to your publication in your post, you're making a big mistake. Instead, I recommend using the Facebook preview. Let me show you how this works with a real life case study. I wanted to get more views on this YouTube publication that I published on my channel.
So, the first thing I did was grab a clip of my publication and uploaded it to Facebook. This clip should be between 30 and 90 seconds. Then, I wrote a post that contained the title of the publication. You don't need anything fancy here or to sell your publication that much. Short and sweet works best. That way, the focus is on your publication. I also mention that the full link to the publication is in the comments. I left a comment that linked to my publication on YouTube.
This strategy worked out great. My Facebook preview publication was viewed more than 3,000 times. And lots of those people went to YouTube to see my full publication, which led to a huge spike in views on day one. And that's all there is to the Facebook preview. Let's move right into step number eight, optimize your publications for SVO, get more views. It's crazy, everyone and their mom focuses 100% on ranking their publications in YouTube search and they sleep on suggested publication. This is a very, very bad idea. In fact, the vast majority of views on YouTube don't come from YouTube search.
They come from the suggested publication sidebar. Even though I rank for a lot of competitive keywords, I actually get more views from suggested publication than YouTube search. That said, how do you actually get your publications to appear as a suggested publication. The secret is to optimize your publication around the same keywords that popular publications are optimized around. I call this process SVO, suggested publication optimization. Here's exactly how it works. First, find a popular publication in your industry. Now, the exact number of views that you want to look for will depend on your niche, but in general, the more views this publication has, the better.
Next, create a publication on the same topic as the popular publication. But make it even better. You can make a publication better by including more content, making your advice more actionable, or including more visual elements. Finally, optimize your publication around the same keyword that the popular publication is optimized around. Specifically, you want to use the same keywords that publication uses in your publication title, description, and tags. If your publication is awesome enough, YouTube will pop your publication next to that popular publication, leading to lots and lots of views. Okay, so, now it's time for out last step to help you get YouTube views, create emotionally compelling titles. It's no secret that the right thumbnail can get more clicks on your publication, which will lead to more views.
But, I don't see as many people talk about your publication title. The truth is, your publication title can make or break your entire publication. In fact, YouTube states that according to their own internal data, "Well written titles "can be the difference between someone watching "and sharing your publication or scrolling right past it." That's why I make sure all of my publication titles are optimized for SEO. But, also to generate clicks. From lots and lots of testing, I've found that emotionally compelling titles work best on YouTube. Now, emotional titles have been shown in industry studies like this one by BuzzSumo to get more clicks on articles. As it turns out, this also applies to publication titles on YouTube publications.
The best way to add emotion to your publication title is to pop your title into the American Marketing Institute's headline analyzer. This tool will rate the emotion of your title. You want your title to get a score of at least 25% but in general, the higher the better. If you title isn't racking up a high score, consider adding these emotionally compelling terms to your title. For example, when I put this publication's title into the tool, it gets a score of 33.3% That's more than good enough. Let's cap things off with a quick bonus tip, publish your publications at the right time. So, what's the best time to publish a publication on YouTube? Believe it or not, but there's data on this. Specifically, a study by a YouTube network called Frederator, recently shed some light on this question.
They found the best time to publish a YouTube publication to maximize views is between 12 and 4 P.M. eastern during the week and between 9 and 11 A.M. on the weekend. They also found that the best days to publish are Thursdays and Saturdays. So, that's my nine-step process to help you get more views on YouTube. Did you learn some cool new stuff in today's publication? Then, make sure to subscribe to my YouTube channel right now. Just click on the subscribe button below this publication. Also, if you want exclusive SEO and traffic techniques that I only share with subscribers, head over to Backlinko.com and hop on the newsletter. It's free. Now, I want to turn it over to you.
Which technique from today's publication are you gonna try first? Are you gonna make more emotional titles? Or try the Facebook preview? Let me know by leaving a comment below right now. About session, section. When I first started out, on YouTube... Playlists, is that how you say it? Now what? I heard that, too. I think it's eight or nine. That explains it.