Video Seo - A Way To Rank #1 In YouTube (Rapid!)

In this publication, I'm gonna show you my five-step process for ranking number one in YouTube. I recently used this exact method to rank in the top three in YouTube for the keyword SEO. I'm Brian Dean, the founder of Backlinko, the place where marketers turn for high rankings and more traffic. And today, you're gonna learn the five most influential publication SEO ranking factors to get your publications to the top of YouTube fast. Keep watching. A few years ago, my YouTube channel was struggling. I consistently created high quality publications that provided a ton of value. But when I published my publications, crickets. (cricket sounds) Needless to say, I was frustrated. I knew that publication was a powerful way to grow my online business, but I learned the hard way that publication only works if people actually watch your publications. And no, your mom watching your publications doesn't count.

Trust me. Hey mom, I just published a new publication on YouTube. Can you watch it for me? Thanks mom, you're the best. Flash forward to today and my publications consistently get tens of thousands of views and hundreds of people subscribe to my channel every single month. My secret? I learned everything I could about publication SEO. Unfortunately, most of the advice that I initially read about ranking in YouTube didn't work. You know the advice I'm talking about. Put your keyword in your publication description. Put keywords in your publication filename. Write 20 tags for every publication. Sure this stuff can help, but it's not gonna rocket your publication to the top of Google or YouTube.

Why? Because everyone on YouTube is doing the exact same thing. After trying all the generic advice that I read and getting nowhere, I decided to run a bunch of experiments and that's when I learned what really works. Specifically, I discovered YouTube's five most important ranking factors and these are ranking factors that very few people know about. Once I applied these ranking factors to my publications, my rankings shot to the roof. I started ranking for super competitive keywords like SEO, link building, how to get traffic and more.

And now it's time for me to share these five ranking factors with you and show you exactly how to use them to rank your publications in YouTube. Let's start with step number one which is to create and publish long publications. You may have noticed that longer publications tend to perform better in YouTube. Why? Well, YouTube's most important ranking factor is your publication's total watch time. As you probably know, the more of your publication people watch, the better it tends to rank. That's called audience retention which is an important ranking factor. Even though audience retention is important, it's not nearly as important as your publication's total watch time. That's because YouTube wants to promote publications that keep people on YouTube for a long period of time. So the more total minutes people watch of your publication, the more YouTube will wanna rank it in the search results. For example, let's say that you just published two different publications. Video one is two minutes long and publication two is 10 minutes long.

And let's say that each publication gets 1,000 views and the audience retention for both publications is exactly the same, 50%. That means that on average, people watch half of your publication. The total watch time for the two-minute publication would be 1,000 minutes. But for the longer publication, that publication's watch time will be 5,000 minutes. That means that publication number two will have five times the watch time of publication number one, which means that it'll likely outrank publication number one. That's the power of publishing longer publications. In fact, my publication that ranks in the top three for SEO is nearly 10 minutes which is significantly longer than most publications on YouTube. Because it's longer, my publication accumulates more total watch time than my competitors. And I'm able to rank above publications with significantly more views than mine.

Okay, let's move on to step number two which is to master the hook. As I said, longer publications tend to rank better because they accumulate more total watch time. But there's one big problem with this approach. You have to keep someone's attention on the internet. Fortunately, my experiments have taught me that if you can hook someone in the first 15 seconds of your publication, you've hooked them for good. In fact, YouTube recommends that you focus on the first 15 seconds of your publication to maximize watch time. The question is, how do you hook people in the first 15 seconds of your publication? Start your publication off with the PPP formula. The PPP stands for Preview, Proof, Preview. Here's exactly how it works.

First, preview what your publication is all about. When I first started creating publications, my intros would go on and on about why my publication's topic was important and these long-winded intros would make people click away. Today, I cut out the fluff and tell them exactly what to expect. For example, let's say that your publication outlines 10 paleo diet tips. You wanna start off your publication saying, "In this publication, you're gonna learn "10 of my favorite paleo diet tips." That's it. Next, it's time for the proof. Here is proof that you can deliver. You can mention that you've already accomplished what the viewer wants, that you have lots of experience in your field or that you've researched a ton about your topic.

For example, you could say, "These are the same tips I used "to gain five pounds of muscle in 60 days." Finally, hit them with the preview again. Here's where you reiterate what your publication is about. Now you obviously don't wanna just repeat what you said in the beginning. Instead, mention something specific from your publication. You can mention the number of tips, a detail from a case study or that you're gonna share something completely new. This will make your viewers curious and want to keep watching. For example, you could say, "And today, you're gonna learn about the so-called "healthy paleo diet food that's actually bad for you." Next up, we have putting your exact keyword in your title.

There's no question that Google and YouTube are getting smarter everyday, which means the days of keyword stuff in your publication to the top of YouTube are long gone. That said, Google and YouTube both use your publication's title to understand what your publication is all about so make sure to include your exact keyword once in your title, preferably in the beginning of your title. For example, I created a publication that I wanted to rank for the keyword link building so I made sure to include my exact keyword link building in the beginning of the title and that helped it rank in the top three for my target keyword. Okay, now it's time for ranking factor number four which is to say your keyword in your publication. When I first got started with publication SEO, I'd go back to old publications and optimize them around keywords that I wanted to rank for and it very rarely works. That's because Google and YouTube can now listen to your publications even without a transcript. For example, let's say that just published a publication about healthy desserts. Then a few weeks later, you realized that the keyword healthy desserts is too competitive. So you go back and optimize it around a different keyword like low carb desserts.

Now this sounds smart, but it's something that doesn't work as well as it used to. Why? Even though the keyword low carb desserts may be in your title, description and tags, you never said that keyword once in the publication. YouTube knows this and it looks fishy. To YouTube, your publication is about healthy desserts, but all of your on-page metadata says it's about low carb desserts so they won't rank you for either keyword. That's why I always make sure to actually say my target keyword in every publication. For example, in my publication about SEO, I made sure to say the word SEO a few times. Simple yet effective. Last up, we have user interaction signals. YouTube wants to see that people are actually interacting with your publication.

The more people watch, like, subscribe and comment on your publication, the higher your publication will rank in YouTube search results. Now the strategies that I've showed you so far will help you naturally get more of these user interaction signals. But there are two simple tactics that I use on every publication to increase my publication's user interaction signals. First, I add an annotation that asks people to like my publication. After a lot of experimenting, I have found that this simple annotation significantly boosts the number of likes that my publications receive. At the end of my publication, I also ask people to subscribe and comment, which also increases the amount of my publications' user interaction signals. I was originally gonna end the publication right here, but I decided to throw in a quick bonus tip for you which is to optimize for click-through rate. When someone searches for something in YouTube, YouTube pays very close attention to what publication they click on. For example, let's say you rank number five for your target keyword.

As you probably know, publications ranking number one through four get the vast majority of clicks. But for some reason, lots of people are clicking on your publication in the search results. What do you think YouTube will think about your publication? That it's a great result for that keyword and they'll give your publication a rankings boost to make it easier for people to find. So how do you maximize your click-through rate? Well, YouTube displays three main pieces of information in the search results, your title, your thumbnail and a snippet of your description. Here's how to quickly optimize all three for click-through rate. The key with your thumbnail is simply that it stands out. That means that you wanna create a custom thumbnail that looks different than the other publications that are on the first page. For example, my publication has a completely different design and color scheme than my competition. For your title, like I mentioned before, you wanna include your target keyword once.

Other than that, your goal with your title should be to maximize your click-through rate. As you can see, my publication title is emotionally compelling. I also include the current year so people know that the content is still relevant. Finally, you wanna write something compelling in the first few lines of your description. Most people put a link to their website or channel here and it's a huge mistake. Nothing looks less enticing to click on than a link to someone's website. Instead, write a sentence or two that includes your target keyword in a compelling way. For example, in my SEO publication my first sentence is, "If you wanna rank in Google today, "there's a new SEO ranking factor to pay attention to." And this attention-grabbing line gets more people to click on my result.

If you liked this publication, make sure to subscribe to my YouTube channel right now. Just click on the subscribe button right here. Also, if you want exclusive SEO and traffic techniques that I only share with subscribers, head over to backlinko.com and sign up for the newsletter. It's free. Now I wanna turn it over to you. Which of the five ranking signals from this publication are you gonna try first? Are you gonna try to create longer publications or maybe you're gonna start optimizing your publications for click-through rate? Let me know by leaving a comment below right now. Okay, the stage is yours. All right, I'll do it for real this time. Yeah, very, very slight. Do it like what up? I don't know. PPP. Your thumbnail.

What is SEO?

The SEO (Search Engine Optimization) is a set of techniques to optimize the natural positioning of a website in the search engines that must be applied following an orderly process so that it appears in the first positions.

It is important that your website loads fast, looks good on mobile phones and contains original content frequently to improve organic positioning in the medium term.

All this helps to improve the positioning of a website in the search engines has no immediate effect but in the medium term during the time estimated by Google that SEO actions take time to reflect in searches.

Popular SEO techniques

  • Creation of URL or friendly links to search engines.
  • Creation of attributes title and alt to the images to be indexed with the desired keywords.
  • Inclusion of keywords in the H1 and H2
  • Inclusion of description and title tags to describe each page of the website.
  • Inclusion of a web map in HTML and in the sitemap.xml format to send the search engines to correctly index the pages of your website.
  • Include a robots.txt file
  • to tell the Googlebot which content should be crawled and which should not
  • Avoid the use of items that can not be indexed correctly by search engines.
  • Keyword optimisation.

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